About & Contact
Worn Out is a specialist music-and-brand partnership agency based out of the The Premises Studios, Hackney, London.
We focus on connecting brands, especially in streetwear, trainers, fashion and lifestyle sectors, with the music world and relevant talent.
Our work is about cultural relevance, authentic music connection, and visible brand presence in music spaces rather than traditional ad campaigns.
Our 20 years of experience spans working with bands and brands at the intersection of music, lifestyle and youth culture, shaping Worn Out’s niche in music-driven brand marketing.
We help brands reach audiences through music culture and artist influence, offering these services:
Product Seeding - Getting branded products into the hands (and onto the bodies) of musicians and influential creatives so they’re seen organically in the right cultural spaces.
Talent Scouting & Booking - Sourcing musicians, artists and performers for brand campaigns, events and content.
Music x Brand Partnerships - Strategic alliances between brands and music artists that help amplify brand presence with credibility.
Festival Activations & Event Collaboration - Live experiences where brands meet music audiences at events and festivals.
Music Curation & Playlisting - Selecting and curating music for brand channels or experiences.
Content Creation - Photo, video and related creative to support campaigns and brand storytelling.
Worn Out positions itself as a bridge between the music world and consumer brands; leveraging cultural moments, artist influence and authentic music connections to help brands be seen, worn, and talked about in the right scenes. World class coverage and world class reporting and always an extremely healthy ROI.
Recently worked with; Turnstile, Harry Styles, Sam Fender, Metallica, Little Simz, Foals, Loyle Carner, Wet Leg, Yungblud, Royal Blood, Swarmz, Holly Humberstone, Tom Misch, King Krule, Kaytranada, Soft Play, Lewis Capaldi, Bring Me The Horizon, Anderson .Paak, Ledbyher, Chrvches, Sleep Token, Chip, Jacob Collier, Idles, Lockdown T, James Bay, Johnny Marr, Stepz, Wu-Tang Clan, BlaqBonez, JXDN, Foals, Jamie Campbell Bower, Girli, Peter Xan, Jordan Adetunji, Daddy Chulo, Biffy Clyro, Nilufer Yanya, Greentea Peng, Sneakbo, Bandana Clips, DJ Lens, Sigrid, Foo Fighters, Architects, Maleek Berry, Paigey Cakey, Static Dress, Kenny Hoopla, Muggz, Jelani Blackman, Youngs Tefflon, Bambi Thug, Public Service Broadcasting, Mobb Deep, Jack Saunders, Djo, YV, Elvis Costello, Ramz, Proph, Kairo Keys, Mayowa, Seyi Vibez, DJ Lens, Kel-P and many more.
"The majority of the 40,960 fans surveyed by Hypebeast for The Streetwear Impact Report are more strongly influenced by Musicians than social media influencers when it comes to what they wear and buy. Musicians influence is far greater than todays general lifestyle influencers even if the lifestyle influencers on average highlight a greater following through social. Musicians drive authenticity, something this consumer audience greatly value.”
Hypebeast
“The easiest way to sell something is to get a famous person to use it or wear it. Even before our first photograph appeared in the NME, we were all wearing free Levis; it’s the most effective form of advertising.”
Alex James, Blur
Accolades & Awards
Wunderkinder Talent Scout // German Government Commission for Culture
Reaperbahn Fest, Hamburg – 2023
Guest Speaker – ‘Vans Musicians Wanted’
Output, Belfast - 2023
Guest Speaker - ‘Im with the B(r)and’
Euros Sonic, Netherlands - 2023
Winner Best Interactive Experience at a Festival - Live Nation Festival Awards
Vans ‘Comfy Cush’ European Festival Tour - 2019
Greatest Brand Impact at a Festival Nomination - Live Music Awards
Vans ‘Comfy Cush’ at Reading Festival - 2019
Best Live Concert Nomination - Music Video Awards
Royal Blood // House of Vans London - 2018
Best Brand Partnership Nomination - Music Week Awards
Metallica Album Launch // House of Vans London - 2018
Services to Heavy Music Award
Metal Hammer Magazine - 2016